Joanne Bradford to announce launch of Microsoft Digital Advertising Solutions.
At Advertising Week 2006, Microsoft Corp. will announce the worldwide launch of Microsoft Digital Advertising Solutions in a move that combines the company’s broad set of global advertising products and services into a unified offering for advertisers. Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox video game systems, Web-enabled mobile phones and personal digital assistants (PDAs).
Joanne Bradford, corporate vice president of global sales and marketing and chief media revenue officer at Microsoft, said Microsoft Digital Advertising Solutions is a response to one of advertisers’ key challenges. “As today’s consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium,” she said. “Microsoft is uniquely positioned because of our extensive global audience, high level of consumer engagement, and engaging ad opportunities across Microsoft’s platform to connect advertisers with a million different audiences of one. We’re addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads.”
Microsoft Digital Advertising Solutions offers advertisers the ability to reach more than 465 million consumers each month across the MSN network and millions more through Windows Live, Xbox Live and Office Online. Microsoft’s advertising portfolio extends its reach across some of Microsoft’s latest releases such as Live Search and Live Local Search, through relationships such as those with Facebook, and the acquisition of in-game advertising pioneer Massive Inc.
“Microsoft’s advertising business is growing quickly and becoming more sophisticated,” Bradford said. “It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day.”
More information about Microsoft Digital Advertising Solutions is available at http://advertising.microsoft.com.
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