This is very interesting but I'm not too sure that everyone will like it. The advertising could become a real hinderance. After you read this, post a comment...I'm interested in how folks feel about this as a means of keeping the "free: hotspot.JiWire, the Wi-Fi hotspot authority, today announced the launch of the JiWire Hotspot Advertising Network. The network serves advertising on Wi-Fi hotspot login screens and during Wi-Fi sessions, enabling advertisers to efficiently reach an attractive audience at known venues and enabling hotspot operators to enhance the returns on their Wi-Fi infrastructure investments. Toshiba and Sony will be the first companies to advertise on the network, and nine wireless Internet service providers, collectively operating thousands of hotspots, have joined the network.
Companies wishing to advertise on the network and hotspot operators wishing to join the network should visit www.jiwire.com/hotspot-advertising.htm or contact hotspot-advertising@jiwire.com.
The JiWire Hotspot Advertising Network connects advertisers with a pre-qualified audience of affluent mobile professionals. According to an online survey conducted by JiWire during the winter of 2006, 77% of hotspot users have annual household incomes of more than $50,000, and 55% of hotspot users identify themselves as C-level executives, vice presidents or other managers. Further, 67% plan to purchase high-end mobile computing products in the next twelve months. This attractive audience is growing rapidly: the European Commission estimates that there are currently more than 125 million Wi-Fi users worldwide and that there will be more than 500 million Wi-Fi users worldwide by 2009.
The JiWire Hotspot Advertising Network is configured to deliver location-specific advertising and to provide sophisticated tracking of advertising performance, giving advertisers unprecedented control over their advertising campaigns. The network will enable both geographic targeting, in which different advertisements are delivered to various regions, states, cities or hotspots, and location-type targeting, in which different advertisements are delivered to various venues, such as hotels, airports, cafes and convention centers.
"Affluent professionals are increasingly mobile and therefore harder than ever to reach with traditional advertising," said Nick Roberts, director of e-commerce and marketing programs at Toshiba. "The JiWire Hotspot Advertising Network provides us with a unique, cutting-edge channel to this critically important community of potential customers."
JiWire sells, manages and tracks all advertising placements for JiWire Hotspot Advertising Network hotspot operators, freeing them from a substantial administrative burden and enabling them to concentrate on their core business competencies. At each hotspot operator's option, advertising can be displayed on the hotspot login screen, on a post-login confirmation screen, or from time to time during Wi-Fi sessions. Advertising may also be displayed on a graphical frame that surrounds every Web page delivered to a hotspot's users, an appealing option for operators of free hotspots.
"JiWire's hotspot advertising network offers ads that we can serve on our free Internet access service," said Chuck Haas, chief executive officer and co-founder of MetroFi. "Not only does it provide ad content that is relevant to our users, but it allows us to continue to offer free Internet access to MetroFi's users."
"JiWire has been connecting advertisers with Wi-Fi users seeking hotspots for more than three years, putting us in a unique position to extend our advertising platform into the broader Wi-Fi community," said Kevin McKenzie, chief executive officer of JiWire. "The JiWire Hotspot Advertising Network improves on our previous offering by connecting advertisers to Wi-Fi users at the time and place of their connection to the Internet, enabling more creative, more targeted and more successful advertising campaigns."
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