World Cup...Mobile TV...recipe for a huge success?

There was an interesting article on C/NET from Reuters today talking about the World Cup, Mobile TV and its impact of the future. In part, this is what they had to say:

The World Cup may be the catalyst for the mobile industry to push TV services on cell phones and to tap new revenue streams, but operators need to get it right, analysts said.

Mobile operators across the world, especially in Europe, have laid out grand plans to show the soccer games on phones. Some are broadcasting them live to consumers, as the industry continues to attempt to extend the limits of cell phones.

Analysts say using the World Cup as a hook to boost mobile TV services is a sound bet, given the popularity of the event worldwide and its potential to appeal to a mass market.

I found it a very interesting article...there is no question in my mind that they are using this as a hook....I hope they paid for their fishing license!

Read the article here on C/Net