The Next Mobile Craze - Calling Tunes

There are signs that the UK is beginning to be gripped by a new mobile craze called Calling Tunes, music tracks that people hear down the phone line when they call a mobile. A great way to personalize your mobile, the UK Calling Tunes service from Orange has had 150,000 downloads since its launch at the start of the year, with the number of users growing by a third each month through word-of-mouth.

Mobile lovers today can pick from over 500 Calling Tunes from 14 different categories - ranging from urban to indie music, film and TV anthems to animal noises - and have them play down their mobile phone line over the repetitive ring ring whilst callers wait for an answer.

This Week's Calling Tunes Top Ten

1. Crazy - Gnarls Barkley
2. Pump It - Black Eyed Peas
3. World At Your Feet (World Cup 2006 Anthem) - Embrace
4. From Paris to Berlin - Infernal
5. Big Brother Theme
6. Sweet Child o' Mine - Guns 'n' Roses
7. Insomnia - Faithless
8. I See You Baby - Groove Armada
9. A-Team Theme
10. SOS - Rhianna

Investigations have shown that Orange customers are choosing their Calling Tunes for a variety of reasons - a significant song that has sentimental value; a chart topper which is getting them dancing at the weekend; a song that encapsulates their personalities perfectly, or one that simply makes their friends smile. One message is coming through loud and clear, it's proving a great way for Britons to express themselves and to personalize their phones.

"This year you'll subject pals to around 20,000 ring rings whilst they wait for you to pick up your mobile, in that time friends could have listened to over 160 songs - we think Calling Tunes are the answer," said Mark Ashford, Head of Music, Orange UK.

"When people hear a Calling Tune, they're genuinely surprised. People want to know how they can get rid of the dull ring ring on their mobile phone line and have the latest number one playing, the A Team theme tune or even a cow mooing!"

Calling Tunes can be experienced by any of Orange's 15 million customers and can be found through Orange World, or 477 on Orange mobile phones, or through the Orange.co.uk website. Calling Tunes cost each GBP2.50 to buy.

Check out Calling Tunes by Orange here

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