Sennari and Hasbro to distribute skill-with-prize (SWP) games on mobile phones

The first games will include several of Hasbro’s well-known game properties, among them MONOPOLY, BATTLESHIP and CLUE.

Hasbro’s games will be part of Sennari’s PrizePlay gaming service, which includes a suite of skill-based games that enables players to accumulate points redeemable for prizes in every game. The prize catalog can be viewed from within the application and players are able to choose from either digital (ring tones or wallpapers) or physical (electronics or gift certificates) prizes, depending upon point values earned. PrizePlay games, are accessed through mobile carrier gaming application decks in North America and Europe.

“Partnering with Hasbro to deliver some of the best known brands in family entertainment on mobile phones will take skill-with-prize mobile gaming to the next level,” said Bill Barhydt, CEO of Sennari. “Our expertise in developing and distributing prize-based games and CRM applications for mobile phones makes this a compelling opportunity for companies, like Hasbro, that want to reach new audiences.”

“Together, with Sennari and their gaming and distribution partners, we will make these classic titles available to loyal fans of Hasbro’s games, as well as to a new generation of mobile phone users,” said Jane Ritson-Parsons, president of Hasbro Properties Group. “The ability to turn our popular games into mobile games with prizes generates a whole new level of excitement and opportunity for the company. PrizePlay games represents one of the most compelling ways to take advantage of new technology and to promote our games worldwide, that we’ve seen.” Built on Sennari’s mCRM platform, PrizePlay skill-based games require level of skill (versus chance) to determine the outcome of the game.

Features include: real-time game interaction (against the computer and others); in-game transactions that involve storing points, currencies, tokens or coupons; and tournament style gaming.

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